What to Expect

Course Introduction

1. Introduction: Welcome to the Fast-Track
2. Meet Your Teachers: 3 Industry Leaders Turned Your Personal Mentors
3. Class Outline

The Fundamentals: Legally forming a Jewelry Business

1. Demystifying Business Formation: Should Your Company be a Sole Proprietorship or LLC
2. Common Mistakes to Avoid: Jewelry Business Operational Permits
3. Saving Money on Taxes: Special Circumstances for Jewelry Businesses
4. Business Banking: How to Fund Your Jewelry Business and Pay Yourself
   • Tool: Business Start Checklist 

Jewelry Production 101: Taking Your Design from Idea to Completely Finished Piece

1. From Idea to Product: Learning How to Make your Jewelry Designs Come to Life
   • Tool: Jewelry Education Resource
2. The Industry Secret: How to Mass Produce Your Handmade Jewelry
   • Tool: Step by Step Guide to Production Casting
3. 3D Printing and Digital Design: Utilizing the New Frontier of Jewelry Design
4. Creating Smart Designs: Maximizing Profit and Brand Recognition
   • Tool: Nina's Contacts - My Partners

Creating A Marketable Collection: Syncing Your Designs to the Fashion Calendar 

1. The Jewelry Industry's Yearly Cycle: How to Utilize Signature & Seasonal Designs
2. Make it or Break it: Critical Deadlines that Determine Your Success
   • Tool: 2020 Fashion Jewelry Production Calendar

Making Money: Pricing Your Jewelry Designs for Profit

1. Understanding Pricing: Interview with Dan Dillard
   • Tool: Nina's Revolutionary Way to Price your Work for Profit

Getting into Retail Stores: Wholesale Sales Success 

1. Making Money with Wholesale: Creating a High Yield Strategy
   • Tool: Inside the Mind of a Buyer
2. Line Sheets: Creating Marketing Materials that Make You Stand Out
   • Tool: Line Sheet Template
3. Contacting Stores: How to Reach Out to Stores and Get an Order
   • Tool: Store Outreach Email Sample
4. The Fast Track to Wholesale Orders: Knowing When to Invest in a Sales Rep or Showroom
5. Trade Shows: Are They Worth It?
6. Getting Paid: Jewelry Industry Payment Terms that are Acceptable VS Ones that will Destroy Your Business
   • Tool: Sample Purchase Order

E-Commerce Sales: Selling Your Designs Online 

1. Your Online Store: Creating a Stand Out E-Commerce Site
   • Tool: Jewelry Photography Guide
2. E-Commerce Orders Through Social Media: Turning Followers to Buyers
   • Tool: Social Media Guide
3. Email Marketing: Building Sales Momentum and Consistent Revenue
   • Tool: Email Marketing Guide

Finding Your Customers: Building a Community of Hardcore Fans and Supporters

1. Finding Your People: How to Market to Your Target Audience and Build a Well-Known Brand: Interview with Kelly Krause
   • Tool: Branding Case Study: The Wing

After you've completed your masterclass...

One-on-one business meeting with Nina Berenato - POWER HOUR

The Jewelry Academy Student Community Forum